CEO IDN Media: 3 Business Impacts of a Poor Work Culture

Amelia Rosary Dewi
3 min readOct 13, 2020
Timmys of IDN Media

Work culture is a set of shared values and beliefs that help employees understand organizational functioning. Without it, employees will just keep spinning their wheels, but don’t even have any ideas about the destination they actually are heading. That is, weak work culture usually ends up spiraling down into low employee disengagement.

To be worse than that, it will also drive up the employee turnover rate due to the lack of corporate cohesiveness and mission. Therefore, to help employees’ personal as well as professional growth, Winston Utomo, the Founder and CEO of IDN Media, revealed 3 main business impacts of misaligned work culture.

1. Feeling lost in the workplace

Aspects of businesses, like recruiting top-notch talents and keeping up their happiness, are important. However, how these points meld together also matters. Company culture plays its role here as it’s basically the backbone of a conducive workplace. “In IDN Media, we have Timmyness, a set of pragmatic values that we’ve always believed in. It was created a week after the company was founded, to be precise,” Winston said.

Just like a chain reaction, without a proper, positive, and strong work culture, a comfortable place to work can never be actualized. “It’s going to be uncomfortable. They don’t even know the values they’re expected to have as a professional being. Yes, they will undoubtedly do whatever they’re told to do, but cannot really understand what they’re doing─they cannot thrust into the core. Walking aimlessly, I’ll say,” he continued.

2. Useless capabilities

One’s behavior is likely to become a habit formation when it is frequently and consistently performed. It is why, in order to shape up a good habit in the professional scene, initiatives must be done frequently and consistently, too. Winston stated, “It’s one of the fundamental behaviors an employee needs to have. What we need to keep on the top of our head is that good intentions always bloom.”

“It will lead us into many other positive things: integrity, positivity, comfort. By institutionalizing these good deeds and turning them into some professional shared values, employees are impelled to do this set of humanist culture. Because it doesn’t matter how brilliant they are, as long as they have no felicitous behavior, their brilliance will just be in vain,” said he boldly.

3. Lack of enthusiasm and positivity

“There are 10 points in Timmyness. The sixth one, for example, ‘Maintaining a positive attitude even when things don’t go one’s way’. Yes, it’s simply a good thing a person should ideally do. However, since IDN Media institutionalizes it, Timmys (IDN Media’s employees) are expected to fulfill it. Overcoming challenges life throws at them with a calm mind, they don’t end up regretting their reactive act,” he took an example.

A positive corporate culture seriously brings some positive effects on employees: they will perform better and be way more motivated. In addition, this also directs them to higher job satisfaction and retention. “No wonder they will have that responsibility to succeeding the company: their sense of belonging feels so intense,” Winston summed up.

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